In the world of entrepreneurship in Mexico, great success stories are not only built with good products or services. What really makes the difference is the ability to generate connection: with your customers, your community and, above all, with the essence of your brand.

And that way of connecting has changed a lot in Mexico. Today companies not only sell, but they also listen, inspire and build real relationships. All this thanks to the technological evolution, which has completely transformed how they interact with their audience and how they generate value.

Mexico goes digital… and so do brands

What used to depend almost 100% on a physical interaction such as a store, a tianguis, a point of sale, today also happens in social networks, online stores and digital strategies. Brands no longer just talk: now they converse. And those who understand this best are the ones that are growing the fastest.

In fact, 67.2 million people in Mexico purchased a product or service using the digital channel during 2024. And not only that: 6 out of 10 digital shoppers make at least one online purchase per month.

The key is to understand that it is not only about selling online, but also about creating community. Knowing your audience, adapting to their real needs and building a story they can identify with.

From local to digital: Mexican brands that connect

Many Mexican businesses are already making the most of digital. Some started selling at fairs or bazaars; today they have followers, customers and sales outside the country. The formula? To be authentic, but above all, to know how to connect from a human point of view.

Today’s consumer wants more than a beautiful product. They want a brand that understands them, that has a story to tell and that is made with heart. That is what generates loyalty: when a brand feels like an extension of you, not just a logo.

And here social networks play a key role. Why? Because they help to:

• Create community
• Build brand image
• Attract traffic to your website
• Keep your customers up to date
• Monitor your reputation

Digital identity also generates connection

And right here comes something super important: digital identity. Having a website with a .MX domain is much more than just putting your brand on the Internet. It is raising your hand and saying: “I am Mexican, I am present and ready to grow”.

Having your own platform allows you to control the narrative, generate trust in your consumers and differentiate yourself from those who depend 100% on social networks. In addition, a .MX domain positions you in search engines with local strength, which is a plus if your target audience is in Mexico or you are interested in reinforcing that national pride.

NEUBOX: a story of connection made in Mexico

Behind every domain there is a story. NEUBOX’s story began in 2004, when its founder, José Luis González Rodríguez, lost control of his domain name to a bad provider. That experience led him to create a company with a clear idea: that no one else would have to go through the same thing. That is how NEUBOX was born, with the mission of offering a close, transparent and human service.

Since then, it has become the largest hosting provider in the country and one of the most important registrars of .MX domains, accompanying thousands of entrepreneurs in their digital leap. The key? To connect with its users through trust, real support and total ownership of their domains.

In a world where digital presence is vital to generate community, NEUBOX is a strategic ally for more projects made in Mexico to create their online identity. Its collaboration with Dominios MX encourages that valuable connection between brand, community and purpose to start from the first click.

Connection: the basis of every venture in Mexico that leaves its mark

Connecting is not a fad. It is what really makes a brand remembered, recommended and loved. In a digital world that never stops moving, brands that manage to build genuine links are the ones that stay in people’s minds (and hearts).

So, if you have a project underway or are about to start one, don’t underestimate the power of connection. Because yes, technology is key, but what really clicks… is the human. Ultimately, it is this ability to generate authentic ties that is shaping the future of entrepreneurship in Mexico.