These days, talking about wellness is no longer just about exercising or eating healthy. It has become a way of life, a way of doing business, and even a way of building community. In Mexico, more and more businesses are jumping on this trend, combining technology, health, and proximity to offer more than just products: experiences that do you good.
From in-person to digital: when wellness becomes accessible
In the past, if you wanted to improve your diet or take care of your health, you would most likely have to go to a doctor’s office, look for a specific product in a store, or simply give up because you couldn’t find what you needed nearby. But today, that has changed. Thanks to technology, many solutions are just a click away.
From apps that create a personalized nutrition plan to platforms where you can talk to a specialist in real time, wellness is becoming digitalized and democratized. In 2024 alone, 67.2 million people in Mexico purchased a product or service through digital channels. And of those, 6 out of 10 did so at least once a month. It no longer matters if you are in a big city or a small town: access to these services and products is much easier and faster.
E-commerce is also doing well
Digital commerce has been another strong boost for this industry. Brands that previously sold only in physical stores now sell online without borders. From supplements, healthy foods, and relaxation gadgets to sportswear and self-care products, there is something for everyone.
In addition, social media is playing a key role. Not only does it help sell products, but it also allows brands to create communities, educate consumers, and listen to their feedback. Today, social media in eCommerce provides benefits such as community building, brand building, and a better digital reputation, which is vital in an industry that revolves around trust.
Digital presence with Mexican pride
Having a good digital strategy is no longer optional; it’s essential. And here’s something very important: the .MX domain. Why? Because it helps show the world that the brand is Mexican, trustworthy, and part of a strong digital ecosystem.
When a startup has its own website with a .MX domain, it conveys professionalism and approachability. It doesn’t rely solely on social media, but has its own home on the internet, where it can tell its story and connect more deeply with its audience.
Well-being is not a trend, it is the future
Well-being is here to stay. Beyond a trend, it represents a real opportunity to undertake, connect, and grow. In a country like Mexico, where creativity and resilience abound, it is exciting to see how this movement adapts to new generations, technological changes, and current needs.
And best of all: we are just getting started.