In Mexico, community is more than a concept: it is a way of life. It is found in impromptu gatherings, in projects that arise among friends, in ideas that are shared without asking for anything in return, and in traditions that become part of our identity. Here, when someone lights a spark, there is always someone else ready to fan it into flame.

That same community spirit also defines entrepreneurs in our country. Because here, leadership is not about walking alone, but inviting others to walk with you.

The spark that unites: leadership made in Mexico

Mexican leadership is not built from the top down, but by example. We see it in thousands of entrepreneurs who decide to start with what they have, creating real solutions for their community. Mexico has more than 5.5 million SMEs, responsible for 72% of employment and more than 50% of GDP, all driven by people who understand that change is generated when someone dares to start.

The motivations also speak to the heart of the Mexican entrepreneur:

• Finding a profitable opportunity (27.8%)
• Seeking personal and professional growth (26%)
• Improving or creating a product or service (17%)

But the real constant is the same: creating something that contributes.

When passion creates community

The story of Alejandro Gabriel Gutiérrez Ávila, founder of the Mexican Barbecue Society (SMP), is a vivid reflection of how passion can become community. It all started with something as basic and powerful as fire. “Fire starts any culture,” says Alejandro, and in his case, it also started a movement.

When he wanted to compete in a barbecue contest, he discovered that there was nothing similar in Mexico. So he took a notebook and wrote down what he needed to organize his own event: tables, chairs, tents… and enthusiasm.

That first event became the SMP, which now has branches in several cities across the country and has even gone international. What began as a local competition is now a network of enthusiasts of fire, grilling, and Mexican cuisine.

Alejandro sums up his philosophy in one clear idea: “We created the community without planning it. We listened to it, and based on that, we designed products and services.”

Barbecue: a ritual that brings people together

In Mexico, few things unite people as much as barbecue. It’s not just a dish: it’s a ritual where fire, charcoal, and conviviality become a bridge between generations. In backyards, on terraces, or at impromptu gatherings, carne asada creates a space where community becomes tangible: people talk, share, laugh, and build bonds that go beyond the moment.

Interestingly, this tradition has also become professionalized. Barbecue schools, competitions, brands, and gastronomic projects have sprung up around the grill, driving an industry that grows year after year. The fire that brings people together also generates economy, creativity, and new opportunities for those who decide to embark on this very Mexican passion.

.MX: where digital communities live

If Alejandro has learned one thing, it is that every community, big or small, needs a digital home. “Whatever you sell, you have to have a website,” he says.

That’s where the .MX domain comes into play. It’s not just an Internet address: it’s a seal that conveys identity, belonging, and trust to the Mexican public. For the SMP, it has been the gateway to taking the culture of fire beyond the country, while always maintaining its local roots.

Thousands of entrepreneurs in Mexico are finding the digital world to be the ideal space to connect, grow, and share. Social media, forums, and websites are now the new public squares, where ideas travel, multiply, and find community.