When you think of Mexico, a lot of things probably come to mind: mariachi music, pyramids, but above all… tacos! This delicacy has conquered not only Mexicans, but the whole world. No matter where you are, you’re almost certain to find a taqueria, because tacos have that magic that connects us to our roots.
The History of Tacos: Much more than a tortilla and a filling
Let’s see, it’s not just a tortilla with meat or stew, right? Each taco tells its own story. From the north, with those carne asada tacos that are a must at any good carnita asada, to the fish tacos on the coast, which taste of the sea and freshness. Even the stew tacos, those that remind us of home cooking and are a staple at any family meal.
The beauty of them is that, no matter where you are, there’s always one that will make you feel at home.
The Flavor that Represents Mexico
Tacos are more than just fast food. They are a symbol of Mexican identity. Each bite brings a combination of flavors that, although simple, are an explosion on the palate. And you know what’s best? It doesn’t matter if you prefer them with green sauce, red sauce, with onions or without onions, without sauce or even with lemon and salt, there is always a perfect taco for you!
The Economic Power of Tacos in Mexico
And if you thought they were just a treat for the palate, you’ll be surprised to learn that they are also a major source of income for Mexico. In fact, according to data from the Mexican Government on the Food Industry, they generated a Gross Domestic Product (GDP) of $6.58 billion pesos in the second quarter of 2024. This growth reflects an increase of 5.06% compared to the previous quarter, not bad for something that started out as a simple meal!
Tacos + Internet: A Winning Combination
Nowadays, if you have a taco restaurant, being on the Internet is no longer optional, it’s necessary! Whether it’s with a website or social media, being online allows you to reach more people, even outside your neighborhood or city.
Tacos as an International Emblem
The impact of tacos is not limited to our streets. Mexican cuisine, with tacos at the forefront, attracts millions of tourists from around the world. In 2024, an estimated 45.4 million international tourists will visit Mexico, generating revenues of $33.45 billion. And guess what? Many of those tourists come in search of our food, because when it’s done right, it’s “made in Mexico”!
What Are You Waiting For to Take Your Tacos to the World?
If you’re one of those who thinks that tacos are only for selling on the corner of your neighborhood, let me tell you that you’re underestimating the power of your business. With good use of social media or, better yet, a website, your taco can go as far as you want them to. Just as many taquerías have done, you too can take advantage of the digital world to grow.
“Taking your business to the digital world will open doors and take you to the next level (and no, we’re not just talking about tacos)” 😉.