Much more than a drink; it is the essence of Mexico bottled, it is our land, our history, and our culture in every sip.

From the agave fields in Jalisco, where it all begins, to the most elegant bars in Tokyo or Berlin, tequila has conquered the world. How could it not? Each bottle carries with it the passion of our artisans and a little piece of our roots. It’s as if, with each sip, we are sharing a piece of our history.

What makes tequila so special?

Imagine this: you’re at a gathering, someone opens a bottle of tequila, and suddenly everything changes. Tequila has that power. It’s not just because of its unique flavor, but because it’s steeped in history. Every drop is a connection to our roots. No matter where you are, tequila always brings you home.

But this elixir doesn’t just liven up the party. Tequila is an economic gem for Mexico. Every year, it generates billions of dollars in exports, providing employment for many families who work in the agave fields and distillation factories. Jalisco is at the heart of it all, and it’s no coincidence that tequila is one of the most beloved drinks in the world.

Fun fact: in 1995, we exported around 64.6 million liters of tequila. By 2023, that figure had skyrocketed to 376.5 million liters. The United States is the largest consumer, but there are also surprises such as Germany, which ranks second on the list of tequila lovers.

Bringing Tequila to the Digital World

Now, let’s be honest: having a good product is no longer enough. In today’s world, if you’re not on the Internet, it’s as if you don’t exist. And this is where .MX domains become key. Do you have a tequila business? Perfect, if you want more people to try it, you need to bring it to the digital world.

Jalisco, the land of tequila, is also one of the leading states in .MX domain registrations, with more than 85,000 businesses already taking the plunge into the online world. And mind you, we’re not just talking about big brands; many small businesses have found in .MX a gateway to new markets and customers they didn’t even know existed.

NEUBOX and .MX Domains: Driving Digital Growth

Here’s something interesting: in Jalisco, we’re not only good at making tequila, we’re also good at bringing it to the digital world. This is where NEUBOX, one of the country’s leading .MX domain registrars, is based. NEUBOX has given many brands the opportunity to stand out online. So, if you’re thinking of putting your business online, they’re the ones to help you take that leap.

Because, imagine this: you have your tequila, made with all the love in the world, but if you don’t bring it to the digital world, it stays among friends. With a .MX domain, you can break into the global market, get people from other countries to try it, love it, and order it from anywhere on the planet.

Tequila and Mexico’s Digital Future

Tequila is not only our heritage, it is also an economic engine that drives Mexico into the future. Today, taking your business to the digital world is the key to making it known to everyone. So what are you waiting for? A .MX domain can be that little push that takes you from the agave fields to the international big leagues.