Traditional businesses seem to adapt more easily to the Christmas season. However, websites can also be revamped to prepare for holiday sales.
Christmas is just around the corner and with it comes a wave of shopping. The stores are filled with red and green, bells, crowns and pines, while the store windows full of lights and snow attract the attention of customers.
Traditional businesses seem to adapt more easily to the Christmas season. However, websites can also be revamped to prepare for holiday sales. The first and most important thing you need to do is review and reform your sales strategy by seeing what products sell best and what discounts and offers you can have.
For some years now, Christmas shopping on the Internet has been gaining ground over purchases in physical businesses. According to the site Expansion 69 % of Mexicans prefer to do their year-end shopping through the Internet, especially attracted by the time savings and the greater number of discounts; of course, this percentage is expected to increase as a result of the confinement this year.
To take advantage of the sales in this Christmas season plan before acting; here are some of the points you have to consider:
1. Make an inventory
An inventory will help you see which of your products can be the best sellers at the time and if you have enough stock. Check how your brand can be adapted to the products of greatest consumption during this season; it is also important that you think about what the wishes and needs of your customers may be and how you can solve them.
After this analysis, invest in products related to your niche that are in high demand during the season, even if they are not the products you usually sell. For example, if you have a website for pet supplies invest in Christmas costumes for dogs or plastic balls ideal for homes with cats.
2. Make offers
Christmas shopping comes right after the most important offer seasons of the year: Buen Fin, Black Friday and Cyber Monday, that’s why it’s a good idea to determine your chances of continuing the offers until Christmas, so you can guarantee that shopping fever will continue. It doesn’t matter if it’s 2×1, discount percentages or interest-free months, they all help you to attract customers.
3. Make raffles or loyalty prizes
We all like gifts and more at this time of year, so treat your customers to raffles and loyalty prizes.
Organizing a contest or raffle will not only help you attract the attention of future customers, it will also help you generate new sales. On the other hand, offering a loyalty prize to your customers helps you thank them for their trust and can help you motivate them to continue consuming your products and services.
4. Optimizes delivery
Ensuring fast and secure delivery is a must. The fear that a purchase will arrive in bad condition or not arrive at all is still the main obstacle for people to buy on the Internet.
In these times it is common for people to make last minute purchases, so it is best to offer one-day deliveries, if it is within your means, but if it is complicated for you, try to reduce the delivery time to the minimum possible. Also, it’s a great idea to offer free shipping.
Depending on your brand you have the option of a Wish List, which is a great way to reach new customers, as your users share it with their contacts who, at the end of the day, will enter your website.
5. Advertise
Invest in advertising, especially if you have decided to make sales and offers in your store, because you want them to reach more people. Also, you can use your Fan Page, Instagram profile or email marketing to advertise. Remember to create posts with Christmas touches, you can even make stories with carols to create that festive atmosphere in your profiles.
Adding a touch of urgency to your ads is ideal for getting more hits and purchases on your website. When advertising offers and discounts, remember to mark the date that the promotion expires; creating a sense of urgency makes people want to buy the item immediately. You can help yourself from Google AdWords to include a countdown in your ad.
Email marketing is an excellent option for advertising at this time of year, because you can write to your customers under the pretext of wishing them a Merry Christmas or a Happy New Year. In addition, it provides you with a personalized form of communication that can appeal to the feelings of your customers. You can send an email wishing happy holidays and add some attraction to direct them to your page, such as a coupon or a special offer.
If you’ve already modified your sales strategy to make the most of this season, it’s time to follow some other tips that will help your website get into the Christmas spirit:
6. Decorate your website
There is nothing that spreads the Christmas spirit like the decorations of the season, so dress up your website with the colors and motifs of the season like pines, snowflakes, spheres and bells. Take advantage of what is in style and the technological advance, for example you can use small video clips, different fonts or animations.
Make sure to keep in a very visible place the offers and discounts that are valid, in addition to the products that you consider will be the best sellers in the season.
Remember to take these decorations to the publications you make in your social networks, think that they are potential visits to your website, so it is important to attract the attention of the public with eye-catching and festive designs. Also, making publications with a different and novel design is faster than changing a website, so you can experiment with more colors and motifs.
7. Search for keywords related to the holidays
Start searching for the most typed keywords in Google this season, as it will help you stand out in your browser’s search results. Including them in your blog posts or product descriptions will help your customers find your products and services more immediately.
For this you can use tools such as SemRush or Google Keyword Planner.
8. Post Christmas content on your blog and social networks
If you have a blog associated with your website you must post Christmas content, remember to link it to the articles you offer, especially those that are from this season or are on sale.
It is important that this season you are very present in social networks, publishing content made just for Christmas; you can take advantage of the dissemination you will get through them to publish offers, sweepstakes, you can even publish videos of reviews of your products, the important thing is that your customers feel close and with the spirit of Christmas.
Maybe you think it’s too late to start preparing for the Christmas sales, but the truth is that you are still in a very good time, because the transformations you make now can give you benefits until the end of the year.
Remember that the most important thing during this time is to put yourself in your customers’ shoes and appeal to their feelings, the comfort of shopping at home and the need to save money.
Comment in our social media if you usually buy on the Internet during this season. We love to hear from you!