Few things unite Mexicans as much as barbecue. It’s not just a dish: it’s a ritual. An excuse to get together with friends, family, or neighbors; to celebrate the everyday or the extraordinary. Lighting the charcoal is like lighting up conversation, relaxation, and tradition. It’s a moment that lives on in the collective memory of millions.
In the north of the country, barbecue is almost a symbol of identity. Every weekend, patios and terraces fill with smoke, laughter, and good music. But this custom is not limited to one region. Throughout Mexico, lighting the grill is synonymous with togetherness. There is something about fire that awakens what is most human: sharing.
The evolution of the Mexican barbecue
Like all great Mexican traditions, barbecue has evolved. Today, it is not only enjoyed in homes, but also in specialized restaurants, food festivals, and organized communities. It has gone from being a casual event to a growing industry.
Barbecue schools, utensil brands, competitions, content channels, and family businesses revolve around the coals.
In this movement, barbecue also drives the national economy. According to the Mexican Meat Council, in 2024 more than 2.2 million tons of meat were consumed nationwide, representing a growth of 5.7%.
The main producing states are Veracruz, Jalisco, San Luis Potosí, Durango, Chiapas, and Sinaloa, while the most important export destinations include the United States, Japan, Canada, Hong Kong, South Korea, and Costa Rica. This shows us that Mexican barbecue not only generates tradition, but also progress.
The industry behind the flavor
Behind every gathering, every cut, and every shared story, there is an economic engine fueled by charcoal. Barbecue is not just a ritual: it is part of Mexico’s economic movement.
During the second quarter of 2024, animal husbandry and farming grew by 19.4%, while the food preparation industry reached a GDP of more than $778 billion pesos, an increase of 2.32% over the previous quarter.
And beyond the numbers, what really drives this tradition is the passion of its people. Many entrepreneurs started out cooking for their friends and today run projects that cross borders. Brands that were born next to the grill and today represent Mexican pride both inside and outside the country.
And like everything that grows, barbecue has also found its place in the digital world. Social media, YouTube channels, and online communities have created a huge network of barbecue lovers. People who share recipes, techniques, tips, and, above all, stories.
.MX: a grill lit up on the Internet
In this context, having a .MX domain is taking another step toward professionalizing that passion. It means having a digital home that proudly represents our roots. A site with a .MX domain is not just a web page: it is a grill lit up for the whole country and beyond.
In addition to positioning a brand with a Mexican identity, .MX builds trust among the local audience. It is a seal that speaks of authenticity, belonging, and national pride.
Because with every cut that is grilled, every story that is shared, and every community that is strengthened, Mexico continues to demonstrate that flavor can also be a way to do business.