When we talk about tradition, we think of our roots, what our grandmothers taught us, village fairs, the flavors of mole, or embroidery that tells stories without words. But in Mexico, traditions are not anchored to the past: they are reinvented, adapted, and kept alive, even on the internet.
Today, what is born from our hands can also reach the world with a click. A piece of pottery made in Oaxaca, an amber necklace carved in Chiapas, or a digitized family recipe book can be the gateway for Mexican traditions to shine beyond our borders.
In Mexico, traditions don’t die: they evolve
In our country, traditions don’t stagnate. They adapt, transform, and find new ways to exist. Embroidery can be sold on Instagram. An artisan workshop can have its own online store. A family recipe book can be shared on a blog with a .MX domain.
In addition to being a living culture, Mexican traditions also build community and economy. The Day of the Dead, for example, generated more than 25 billion pesos in 2024, boosting florists, bakeries, makeup artists, and artists. And when it comes to gastronomy, mole, pozole, and tamales are not only cooked: they are inherited, sold, and digitized.
More than 6.5 million people in Mexico make a living from traditional crafts, and many of them find digitization to be a powerful tool for sustaining and growing their businesses. Because preserving our heritage also means adapting it to the present.
Mexican ceramics: the art of shaping our identity
Shaping clay is much more than a technique: it is a way of telling who we are. From pre-Hispanic civilizations to today’s workshops, Mexican ceramics have been a reflection of our history, our regions, and our hands.
But ceramics is not only art, it is also an economic driver. In 2024, more than 154,000 people worked in this sector, and trade reached $2.67 billion. And most importantly, thanks to the digital environment, more and more ceramists are taking their pieces beyond their communities.
Today, having your own website with a .MX domain allows Talavera tableware to reach a kitchen in Tokyo or a piece of handmade ceramics to be available in a gallery in Toronto.
Mexican jewelry: a tradition that shines inside and outside Mexico
Since the time of the Mexicas, jewelry has been a symbol of status, identity, and spiritual connection. Today, that heritage is being reinvented in the hands of new generations who fuse materials such as jade, obsidian, and silver with contemporary design.
Taxco, Chiapas, the center of the country each region has its own techniques, from embossing to chiseling, which are kept alive thanks to more than 15,000 workshops and a sector that generates more than 20,000 direct jobs. Mexico is also the world’s largest producer of silver, and more than 50% of it is used in jewelry.
But here too, digital technology has been key. Platforms such as Etsy, Amazon Handmade, and their own websites have been springboards for Mexican designers and artisans to reach international fairs and customers in Asia, Europe, and the US.
A .MX domain not only adds professionalism, it also reinforces the Mexican identity of the brand and builds trust among consumers looking for something authentic, with history and purpose.
Register your story, make it digital
Ceramics, jewelry, cooking, embroidery, among others. All are ways of telling who we are. And every time a tradition is brought into the digital environment, it does not lose its essence: it expands it.
Because in Mexico, honoring our roots also means carrying them into the future. Let your story shine in the world: build your digital space with a .MX domain and connect with the world from what represents you best.