In Mexico, traditions are not confined to history books or calendar holidays. They are present in the way we speak, eat, dress, celebrate, and do business. They are part of the DNA of our collective identity.

But what is most powerful is that these traditions in Mexico do not remain static: they evolve over time, adapt to new generations, and now also find a place in the digital world. Embroidery can be sold on Instagram. A family recipe book can be shared on a blog. A craft workshop can have its own online store with a .MX domain. This is how traditions in Mexico not only survive but thrive.

Traditions that build community

Traditions in Mexico have always been a way to bring us together. We see it in the posadas, regional dances, Day of the Dead offerings, and patron saint festivals. These expressions not only nourish our culture, they also have a real impact on the local economy.

For example, the Day of the Dead is not only one of the country’s most iconic celebrations, but also represents a great opportunity for entrepreneurs, artisans, and local producers. In 2024, this tradition generated an economic impact of more than 25 billion pesos, according to data from the Ministry of Tourism. Bakeries, florists, papel picado sellers, makeup artists, photographers, and visual artists find this date to be a key moment to offer their products and services.

There are also culinary traditions, such as mole, pozole, and tamales. These are inherited recipes that have been transformed into family businesses or local brands. Traditional cuisine accounts for 30% of tourist spending in Mexico and is one of the main reasons why thousands of people visit the country.

Each dish is not just food: it is a living tradition, shared with family and now also on social media, blogs, and cooking channels on YouTube or TikTok.

A legacy that also generates employment

Traditions in Mexico are not just culture: they are a source of employment. More than 6.5 million people in Mexico are engaged in crafts-related trades, according to figures from the Ministry of Culture. From Oaxacan alebrijes to Tenancingo rebozos, these creations require ancestral techniques, hours of meticulous work, and a value chain that extends from production to sale.

Twenty-six point three percent of these people are women, many of them heads of households who find in their work not only a livelihood, but also a way to preserve their roots. In addition, 19.1% of the Cultural Gross Domestic Product comes from handicrafts. In other words, traditions generate wealth, employment, and pride.

But often, these communities face a challenge: the lack of channels to market their products outside their local environment. This is where digitization and internet access play a crucial role.

Digitization at the service of traditions in Mexico

Imagine that a craftswoman from Chiapas can sell her textiles to customers in Germany. Or that a traditional chef from Puebla shares his recipe for chiles en nogada on a blog and receives hundreds of visits from the United States. This is already happening.

Thanks to the Internet, more and more people who make a living from their traditions are finding tools to help them grow: social media, virtual catalogs, payment gateways, and something essential: their own website. Because having a professional website with your own domain name is not just about having a presence, it’s about having a voice, an identity, and control over your story.

And this is where .MX, Mexico’s domain, comes into play. Using a national domain conveys closeness, trust, and authenticity. It’s telling the world: this is made in Mexico and with Mexican pride.

GoDaddy: an ally for traditions in Mexico

Digitization opens up a range of possibilities for Mexican traditions to grow and strengthen, and having technological allies along the way makes all the difference. GoDaddy, the world’s largest domain registrar, helps millions of small businesses and entrepreneurs take their first steps on the internet. With more than 20 million customers and 82 million domains under its management, it is the platform of choice for those looking to name their idea and build their digital presence.

Its services include web domains, professional email, hosting, security, online stores, and site builders that enable a craft workshop, a traditional kitchen, or a local brand to showcase their work to the world with the same quality as a large company. For entrepreneurs who live off their traditions, GoDaddy becomes a bridge between the local and the global, helping them keep their essence alive while taking advantage of the reach of the internet.

With allies like GoDaddy and the use of a .MX domain, products made in Mexico can be presented with pride, authenticity, and confidence in any corner of the planet.

Traditions in Mexico never stop

From Otomí rituals to corn fairs, from traditional sweets to embroidered designs steeped in history. Mexico is full of cultural expressions that deserve to live on. And the future of these traditions does not lie in choosing between preserving them or modernizing them, but in doing both.

Because when we use technology to share our roots, we honor the past, but with a vision for the future.