We show you the 10 basic concepts you need to understand in order to enter the world of digital marketing.
The most common thing when you start a business is that, regularly, you end up doing most of the tasks that your business needs; from taking care of inventory to customer service. Surely, one of the things you are forced to do is advertising your business and the truth is that this is one of the most important tasks for the operation and growth of your company.
So, if you are in this situation stay with us because we will explain 10 concepts of digital marketing that you should know to better understand how Internet advertising works and it will be easier for you to venture into this world.
In fact, these concepts will help you understand how to make yourself known on the web, even if you have hired someone else in charge of marketing.
1. Digital marketing
The concept of digital marketing is surely what brings you here and you will also have an idea of what it can be about. The truth is that since the popularization of the Internet and online business this is one of the terms that sound more and more.
Digital marketing is the set of actions that one performs on the Internet with different objectives, for example to make people know your brand or products or increase your sales volume, but mainly focuses on making a brand popular from the Internet. It involves a series of strategies and actions through different media or platforms within the Internet, for example social networks, landing pages, blog, web pages, etc.
If you have been trying to position your website or your brand on the Internet for some time, you have almost certainly already heard of this term. Search Engine Optimization, or SEO, is the optimization of a website for search engines. In a few words, it is a series of strategies to make your website appear in the top places in search results.
As you can imagine, this is one of the most important parts of digital marketing, since appearing in the first place of search engines guarantees that your website and your company will reach a larger audience more easily.
One of the advantages of SEO strategies is that they are strategies that you can use for free, and that give better results in the long term than other types of strategies, because it positions you and generates a group of people who like your brand and are loyal to you.
Just as the term SEO, the term SEM should be very familiar to you, as it is a fundamental part of digital marketing. Search Engine Marketing has the same objective as SEO, that’s why they are terms that go hand in hand, to put you at the top of the search engine results.
The big difference between SEO and SEM is that the latter is paid, meaning that you pay a fee to the search engines so that your page appears at the top of the results when a keyword related to your company is searched. With this type of marketing you can see results in the short term, but it can be more difficult and costlier to position the brand in the long term.
4. Buyer person
Your target audience is called a buyer person. This is basically an archetype of the ideal customer for a service or product. It is built through the ethnography of a population (age, beliefs, location), with similar psychological profile and behaviors.
This customer projection helps you to target campaigns to people like them, and of course it also helps you to design more persuasive ads, with which your target audience feels more identified.
5. Digital branding
Digital branding is the image with which you project yourself on the Internet, so it must be unified in all channels, social networks, website, blog, and so on. It involves the name, logo, slogan and colors you will use on the Internet. You must be very careful when choosing each of these aspects because they will help you build your identity.
This is one of the most common terms in digital marketing and you’ve probably already heard it. Copywriting is the generation of written content, but not just any content, it is about generating creative and, above all, persuasive content that is able to call to action, either through a blog post, a post in a social network, a website or a landing page. This work is so specialized that there are people whose job is creating this type of content, they are called copywriters.
7. Call to action
The call to action is a term that has a lot to do with the previous one, since part of the objective of a copywriter is to convince the reader to perform an action; whether it is something as simple as commenting or sharing a post or something more complicated like subscribing or buying.
Specifically, a call to action is a link that allows the reader to perform the action you are interested in. These are commonly used in landing pages.
Basically, leads are users who have given their contact information to your company. They may not seem important to you, but they are, because in the end this translates into information for your database. Although this is not a sale, it does mean the possibility of future sales, since you have the information of the people who are interested in your brand to send advertising directly to them. Basically, they are the raw material to build a database of potential customers.
9. Inbound Marketing
This is a term that refers to all strategies that are focused on attracting new users or new customers. It usually combines advertising and marketing techniques, which are not intrusive.
The advantages of this type of marketing are that it can increase the number of qualified marketing contacts, increase the number of registrations or leads, as well as increase the number of visits to your website.
Inbound marketing is a strategy composed of several digital marketing strategies, for example SEO, SEM and social media marketing, which work together with advanced web analytics tools, all with the goal of specifically reaching your potential customers.
This is another of the most common terms in digital marketing and it is important because in the end it is the goal of all leads, in fact conversion is the ultimate goal of the entire marketing strategy, because at the end of the day the people who visit your page buy the product you are selling.
These are some of the concepts you need to understand in order to improve the presence of your business or brand in the virtual world. Of course, there are many others, but we believe that these encompass the objectives and actions of digital marketing.
Tell us, do you think we missed any basic concept? Comment on our social media!