8 tips to succeed in TikTok
Since a few years ago TikTok became the most popular social network not only among young people, today it has subscribers of all ages, that is why it is indispensable in the digital marketing campaign of any business, so today if you want to take your business to this social network, we will give some tips to succeed in TikTok.
For many brands TikTok became one of the favorite social networks to launch advertising campaigns thanks to its platform TikTok Ads and TikTok Business, however for small businesses and entrepreneurs it has also become an excellent platform to launch their products and services, the best thing is that they do it completely free.
Many entrepreneurs take advantage of the power of TikTok to publicize their products, they do it in a completely free way, simply by creating content. Although this advertising strategy may take a little longer to yield results than the paid options, the truth is that the results are just as satisfactory.
Why do you need TikTok in your marketing campaign?
TikTok is a relatively new network, which in Mexico already exceeds the number of subscribers of others such as Snapchat or Twitter. This is not its only advantage because compared to others, such as Facebook or Instagram, there is less advertising, so you can have a great opportunity if you decide to start your campaign on this social network.
Creating content for your brand on TikTok gives you the advantage of approaching the Z generation, although it is a network that is gaining ground with audiences of all ages, it is the favorite network of the youngest. In fact, 49% of users are between 16 and 25 years old and the vast majority of the rest are under 30 years old. So, if you think your brand has something to offer to this audience, you have to create a profile on it.
One of the great advantages of advertising on TikTok is that you will be generating content in a different, entertaining and eye-catching format. This social network is characterized by uploading videos of a maximum of 60 seconds, this short time forces you to be very creative to get the attention of your audience, also thanks to the filters and effects of the platform you can get inspired to make a striking content and that is in trends.
Undoubtedly, TikTok has become a very striking social network for the marketing of several companies in recent years, but making content that reaches your ideal audience can be a bit complicated, so here are some tips to succeed in TikTok:
1.- Be authentic
On TikTok, authenticity is key. Make sure you showcase your brand in an authentic and honest way. TikTok users appreciate people who show themselves as they are. It’s best to align your content with the values your brand identifies with.
Another feature that TikTok users value highly is the creativity and originality of your videos, so make sure you offer content that they won’t find on other accounts or brands.
2.- Know your audience
Knowing your audience is surely the most important tip to start any marketing campaign and it is also the most important tip to start TikTok, so make sure you know what kind of content is popular among your followers, so it will be easier to create videos that they will like.
Answer the question who my buyer person is following, this will give you a clearer idea of the content your audience wants to see and above all it will help inspire you to come up with new and entertaining videos.
In any social network feedback is very important and will give you the guideline to keep improving, so watch the comments and statistics to know what works and what you could improve.
3.-Use relevant hashtags
Keywords in the description of a video are still a fundamental part for the algorithm of social networks as they can locate and promote your content. Hashtags on TikTok are a great way to get your videos discovered by new users. If you have been creating content for your audience for a while then you can use hashtags that are relevant and popular to them, this will help the algorithm so that more people can find your videos.
On TikTok there are a variety of hashtags that appear very often in the descriptions of any type of video, many content creators use them to reach a wider audience and their videos appear in a wide range of categories. Surely you have come across one or more of them in many videos, we are referring to hashtags such as:
You can use them in the descriptions of your videos, this can help if you are just starting out, but it is best to know the hashtags that your target audience is searching for, this way the algorithm will know who to promote your content to.
4.- Create attractive content
What is most striking in TikTok is that the content is visually very striking, but at the same time it is easy to do, many of the most important creators in this social network make all the content from their cell phone, using the filters and audios of the same platform, so when you start with your publications remember to create content that is attractive and fun. Use special effects, music and text to make your videos stand out.
One of your goals in each video is that you have to make viewers watch the video from beginning to end, because the more people watch your full videos the more the platform’s algorithm will recommend your content, in other words if the majority of users watch your full videos for TikTok it means that your content is entertaining enough to be recommended.
5. Interact with your audience
One of the recommendations to grow in TikTok is to interact with your followers, in marketing this is nothing new, so don’t forget to read and answer your followers’ comments. Try to respond to most of your followers’ comments and ask them questions to encourage participation.
Interacting with your audience will give you two advantages. The first is that you will start to create a community around your brand. The second is that you will have direct feedback on what you are doing well and what you are not doing so well.
6.- Post regularly
There is nothing more frustrating for your followers than to start getting used to your content and then stop uploading or only upload videos very rarely. Posting regularly will help you to keep your followers engaged and to attract new followers. Don’t worry about the quality of your videos at first, the important thing is to maintain a constant presence on the platform.
If you feel that your creativity has reached its limit, you can collaborate with other creators to expand your reach on the platform. You can also start an influencer marketing campaign.
7.- Create challenges
Challenges are nothing new in social networks but TikTok’s audience is very fond of them, so they can help you gain new subscribers. Creating challenges among your followers involving one of your products is a great way to introduce your product, interact with your audience and reach a new audience.
8.- Have fun
The most important thing is to have fun on TikTok. Don’t take yourself too seriously and experiment with different types of content to find what works best for you.
In conclusion TikTok is a social network that will help you reach a diverse audience, but mainly a young audience. To succeed and grow in TikTok you must create dynamic and entertaining content that captivates from start to finish. Let us know what you think about adding TikTok to your marketing strategy.