The best ways to monetize a website

by | May 7, 2021

Discover the 5 strategies you can start using to make money with your website.

All of us who set up a website expect to get something in return, sometimes we want to advertise our services to potential customers, sometimes we want to use it as a means of sale, but for many others that goal is to make money with a website. If this is your goal stay because here we will teach you some ways to monetize a website.

Maybe you are wondering how much money I can get with a website? The truth is that this question does not have a single answer, because the money it will generate will depend on many factors (the type of monetization, the market niche, the amount of traffic). Surely you have heard of people who have earned thousands of dollars with a website, they have even quit their job because they live much better with it, but also keep in mind that there are many other sites that only generate a few extra dollars a month.

Anyway, they all use the same ways to monetize a website, here we are going to tell you the 5 most simple and effective ones.

What is the best type of website to make money?

If you are interested in making money with your website, maybe your main question is which is the kind of website that allows you to earn more money? and the truth is that this is a very difficult question to answer and depends on many factors.

Each website can have different ways to monetize, but it does not mean that by having more methods you have more chance to make money, the truth is that with a well-established and well-worked strategy you can get much more. No matter what kind of site you have, what really matters is the niche your page, site or blog is focused on.

Being in a niche with a lot of growth or that is in current trends guarantees you to have a high and constant traffic so your marketing work will be much simpler and productive, which guarantees an easier monetization.

In conclusion the success to monetize a website does not depend much on the type of page, rather depends on the niche of the same, so you know if you still do not have a website, before starting it dedicate yourself to investigate what are the best niche markets and with which you feel more confident.

The importance of traffic

No matter which model you decide to carry out to make money with your website, the most important thing to succeed with any of them is to have a high traffic generated by your site or page.

A website that generates a very high traffic, no matter if it is a blog, a forum or a site, will immediately become attractive to publish on it, in short advertisers will be more interested if you offer them a very wide audience.

Remember that making money online is possible, but it requires hard and constant work, so if you are starting before worrying about contacting advertisers, put all your efforts in generating more traffic to your website, so it will be more attractive when you start contacting advertisers.

No matter what is the page or the niche you want to dedicate with the following 5 monetization strategies you can get more out of your website.

1. Google AdSense

Google Adsense Pay Per Click Advertising or PPC is an advertising model with which you can get an income every time one of your visitors clicks on one of the banners placed on your page or website. It is a very simple and fast way to make money with your web page.

To monetize your site with this platform you must register in AdSense and wait for Google to give you the approval, when the site is approved you must write the JavaScript code in a widget. You must consider that with this method.

2. Selling advertising space

Another way to obtain passive income is to sell directly with the advertiser and advertising space on your own website, this option has enormous advantages, including that you can set the price, or at least negotiate it yourself and of course you avoid extra fees for third parties.

These advertising spaces can be present on your website under different formats, for example through banners, pop-ups, links within the page or even creating content for the brand you want to advertise, so this can facilitate the assembly of these ads on your website.

The big disadvantage is that you have to do the work of finding customers and convincing them to advertise with you, so it is very important that you show them your average traffic on your website, to demonstrate the reach you can have on it, but don’t worry here we will give you some tips to get more customers: the first thing you have to do is to prepare well with all your special and important statistics: how many visitors you have, what is your conversion rate, how is your audience.

3. Affiliate Marketing

This is the perfect option if you are just starting out because it is easy to find customers who want to participate with someone new or you can even join an affiliate program.

Affiliate marketing works when you link to a product or service and every time someone buys or purchases it you get a commission. This type of marketing works best if you usually make product recommendations on your website, it is also best to join affiliate programs from companies like Amazon.

It is a very easy way to earn advertising revenue if your website is well positioned in a specific niche, because customers will regularly look for you, because you are an excellent window for their products.

4. Use a marketing platform

If you are a bit scared or not sure how to contact advertisers to work with you or advertise on your website, there is an excellent option that does it for you, we are referring to marketing platforms.

These types of platforms are perfect to monetize a blog, because they are in charge of paying you for publishing articles, either promoting a product, a service or even the registration to a course; that is to say, it works just like affiliate marketing.

However, the advantage is that you don’t have to do the work of contacting, negotiating and charging the client, because the platform will do it. The disadvantage is that it will keep part of your payment. If you are interested these are some of the most serious platforms with the highest flow of ads: Publisuites, Space Content or Unancor.

5. Leads

Surely it has happened to you, you open your email and you get messages inviting you to buy a product that you are sure you have never looked for. This happens because some websites have sold their leads to others.

This is an excellent way to make money with your website, especially if you have a good landing page that generates a lot of visits and gives you a lot of data from potential customers. This way you can sell the leads that you generate on your page, i.e. you can sell the information that your visitors give you in exchange for an offer or for free. Of course, you have to announce this in the “terms and conditions” section and in the “use of personal data” to avoid any problems.

To increase the value of these leads you must understand what and how are the types of leads you have registered and you will find at least three types of leads:

  • Cold lead: those visitors who have entered the page and left their data, but do not seem to be interested in making a purchase or subscribing to the site.
  • Marketing leads: these are the users who have more action on the page than the cold lead, because they spend some time browsing the page or enter more than once. In addition, they review emails, so they may be interested in making a purchase. They are valuable leads, but you have to work on them so that they do not lose interest and end up making a conversion.
  • Leads for sales: these are the most valuable, because they represent users who are willing to achieve a conversion, the value of these users lies in the fact that they are just a few steps away from becoming frequent customers, with them there is very little to work with. These are the leads that you should pass on to your frequent customers because they are more secure.

In conclusion it is possible to monetize your website, there are a lot of ways to do it, but it is definitely not something that happens overnight. It requires effort, time and a solid and well planned structure, but above all it requires traffic, so focus on this so that monetization comes later.

What other ways of monetization do you know? Comment on our social media.

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