Being in the first results of Google is one of the main concerns of any company with a website, so one of the most typed questions in the search engine is how to rank a website in Google. Today we are going to teach you 3 key points to help your website appear at the top of the search results.
If you have already searched something on the subject then surely you have come across the famous term SEO, and if it is not very clear to you what it means do not worry that here we will help you understand it, because it is a fundamental part for Google to appreciate and better classify your website.
The importance of the first page
For all those who have a website there is nothing more dreaded than appearing on the second or after the second page of Google, for many it is synonymous with not existing.
To have your website in a better position in Google should be one of the goals for your company. No matter what type of website you have, if it is a page to inform your customers or if it is an online store having a better position in the results attracts more visibility and more visibility equals more customer opportunities.
There is a joke that says “Where can I bury something so no one will discover it, the answer is on the second page of Google” Sadly this joke has a lot of truth because according to some search statistics 75% of those who search for something on Google do not look beyond the results of the first page.
If you already have time with your website, surely you think that appearing in this so desired first page is a very complicated task, maybe you think it is almost impossible, however there are some tips and strategies that you can follow to improve your positioning constantly and in this post we will see some of them, but first you have to review how Google algorithms and robots work.
What is SEO and the Google robot
There is an easy way out to appear on the first page, even in the first positions of it, and it is precisely by paying for it, but this has some disadvantages, of course one of them is the cost, but in addition to this paying to appear in the top positions does not guarantee you to attract visitors to your website constantly and for longer than the duration of your ad, which is why it is best to opt for an organic positioning.
SEO (Search Engine Optimization) is the set of strategies to optimize search results. These strategies try to improve your page so that the Google robot and algorithm recommend you over others.
Although we do not fully understand how Google’s algorithm and robot works, we do have clarity about certain strategies and features that work. We can focus on three aspects that Google classifies: constant and quality content, external links and excellent user experience.
1. Consistent and quality content
No matter what kind of website you have, Google will rank you higher if you offer valuable, original and quality content, no matter if your website is just a business or an online store. If you don’t have a clear idea of how to offer more content for your site, here are some tips that may inspire you.
Create a blog
If your website doesn’t have a blog yet, you need to create one right away, because a blog is the best tool to create content and improve organic positioning. Every post you write in your blog is a new opportunity to appear in Google searches.
If you think that there is no place for a blog on your site, you need to change your mind, because you can write about everything related to your niche, the news that arise about it, the technical news about it; you can even use it to inform about your products and services.
Another way in which a blog helps you with SEO is that it can attract more visitors. If you already have a list with the contact information of frequent customers and they have agreed to receive information from you, you can periodically send them your blog entries by mail or some other means, many of them will surely be interested in what you have to say.
If it is a very attractive and informative content they will surely share it with others, this way you make sure that at least your frequent customers will come to your site to read the posts. This constant flow of visitors pleases Google and takes it into account to position you over other websites.
If you already have a blog or you want to start your own then you know the importance of keywords. There are several points that the Google robot analyzes your posts to understand and classify them, one of these points, perhaps the most famous, are the keywords that give clues to Google to determine what your text is about and to relate it to certain user searches.
Ideally, you should look for a list of keywords, phrases and terms that are relevant to your business and that Google marks as highly searched topics, to make this list you can use tools like Google’s keyword planner or SEMrush. Once you have this list you can start writing content dedicated to each keyword or include them in the content you already have, such as your company information.
2. Link building
Google’s algorithms look for that through a network formed by sites linked to each other. Let’s say that the goal is that users can navigate from one page to another when they are looking for information on a specific topic. That is why one of the characteristics that your site should have and especially the blog entries is that it should include links to external sites or backlinks and to other entries of the same blog. Ideally, other sites should include links that lead their visitors to your content.
Adding links to your content does not mean that you will start looking for websites and linking to them in your content, because Google also detects this type of bad practice and punishes it by lowering your ranking. Ideally, the links you include should be from serious websites with quality content.
It is also important to take care of the anchor text, the word or words in which you are going to insert the link, because Google relates the content of the page you are directing with this word, so you should not paste the link in very general words or phrases such as “link”, “this page” or “page” because you will not be saying anything to Google.
3. User experience
Undoubtedly the most important concern for Google is to give the best experience to users and this is a key point that qualifies each site. For Google the user is at the center of everything, that’s why your content must be clear and innovative, leading to sites that offer more information.
Visually it should be very attractive with multimedia content such as images and videos that visually illustrate the content. In addition, the page should be simple and intuitive so that the visitor can scroll easily.
So, check your site in general and check that everything works perfectly, if it takes a long time to load delete some plugins to load faster, check if all sections contain valuable information and especially check that you can easily navigate throughout the site, because these failures are a bad experience for the user and for Google is a site that is not worth recommending.
Getting to the top positions in Google search results is a constant and hard work, as you can see there are no magic formulas, the important thing is not to lower the quality and above all keep making publications and continue taking care of every aspect of your website. Tell us, do you know any other advice to position a website in Google?