9 Valentine’s Day marketing ideas
February is a month that has great opportunities to increase your sales and reach new customers, but these are not results that come on their own, being prepared and having a Valentine’s Day marketing campaign can make a difference in your business results.
Whether we like it or not, this date is an important date for most businesses and taking advantage of the season can leave you with very important profits, but adapting your marketing to this date can be a bit complicated and in the end your advertising could be a bit forced, so today we want to show you 9 marketing ideas that you can apply this month of love.
1.-Provides gift ideas
February 14 is a date when everyone is looking for gifts, some prefer more traditional gifts such as flowers, stuffed animals, jewelry or chocolates, depending on the budget, however most do not have a clear idea of what they are going to give, this undecided audience is who you have to address.
An excellent marketing strategy for Valentine’s Day is to give your audience ideas of products they can give as gifts. In other words, advertise your products as gifts for the day of love, at the end of the day the most important need is to find gifts.
2.-Create Valentine’s Day offer
Deals are attractive to everyone at any time of the year, but they are especially important on Valentine’s Day when everyone is looking for a gift for their significant other. Offering significant discounts on this date not only helps to bring in new customers, it also helps to show your old customers how much you appreciate them. Take advantage of the database you have to make your email marketing campaign to send your best offers, this way you help your campaign not to be left behind.
The important thing on Valentine’s Day is that you help solve your customers’ need for gifts, so within your offers and promotions consider incorporating free shipping, and in less time; many of your customers will thank you for it, especially the absent-minded ones who left their purchases for the last minute.
3.- 2×1 or pack
During this season it is common that your customers are looking for details that besides simple gifts are meaningful for a couple, so it is also common that many lovers are looking for something to share. Your ecommerce must be prepared to offer a solution to this type of customers.
A good idea for Valentine’s Day is to offer some products at two for one, but try to make them products that complement each other, for example think of jewelry for him or her, also think of items that are regularly purchased together or that are gender neutral so that a couple can use them, for example a pair of t-shirts or a pair of mugs, a pair of key chains. The important thing is that you give the customer a gift option with a special discount that they can share with their partner.
Another great idea is to offer packs of your products specially designed for Valentine’s Day. The idea is that you put together packages with products that can be shared. Many e-commerce that seem to have nothing to do with this date, but can offer this type of promotions and generate sales, for example coffee shops or pastry shops can offer packs of coffee and small cakes to share.
4.-Decoration is important
Valentine’s Day is an attractive date for shoppers not only because of the meaning, but also because of the romantic aesthetics it is related to. No matter what the business is about, if it has hearts or the colors red and pink, we know that it offers something for the day of love and friendship, so your e-commerce should attract attention in the same way.
If you have a physical business surely you wouldn’t leave it without decoration, because you would be failing to attract attention, and the same goes for your e-commerce. Decorating your website by changing some marquees or changing the colors and fonts helps a lot to let your customers know that you are ready for the date, but if you want to attract even more attention, take this romantic and festive spirit to your social networks and landing pages.
Using an aesthetic according to this day in your social profiles, landing pages as well as your online advertising will help you to attract the attention of potential customers, plus the design is easier because you can create templates especially for this date.
Related to the previous idea, packaging details are also very important for your customers. Having a detail with those who have made a purchase helps to build loyalty, and remember that this is much more important than attracting a new customer.
Make an effort to deliver your orders with a special decoration that your customers will love, especially if they are gift items or if they are promotional packages.
Having a romantically decorated packaging can make the difference when a customer decides whether or not to buy your product, especially if the purchase will be sent directly as a gift to their partner, so at least for this date forget about plain boxes and bags.
6.- Bring love to your social networks
If you’ve been researching marketing strategies for a while, you’ll know how important social media is to your campaign, as it’s the platform where most of your audience is.
Leaving social media out of your Valentine’s Day marketing campaign would be a big mistake, we’ve already said that you can decorate your profile as much as the platform allows, but there are definitely several other things you can try.
The goal of your social media strategy should be to generate more interactions to foster the community and for this there are several strategies. One of them can be to create Valentine’s Day sweepstakes. You can raffle something romantic, to enjoy as a couple like a spa afternoon, a pair of movie tickets, a romantic dinner and the mechanics of the draw can be the interaction in comments or you can ask participants to send their photos using your products in this way in addition to taking advantage of the season you can take advantage of the publicity they give to your products.
7.- Take advantage of email marketing
Email marketing is one of the best strategies to build customer loyalty and if you already have a database you should not miss the opportunity to present your Valentine’s Day offers, you can even send special coupons to your most loyal customers.
Email marketing can be the best way to romance those lovers who are on a tight budget and are looking for the best deals.
8.-Create quality content
In any marketing campaign, content is an indispensable factor and Valentine’s Day marketing is no exception, that’s why you must offer special content for this time of the year, especially offer content that can interact and serve them on this special date.
There are several ideas of useful content for Valentine’s Day, for example you can include some downloadable templates for photo frames, or you can include in your social networks or website a personality test for couples, so they will have a fun time while in your profiles while they solve it.
9.- Make Valentine’s Day for everyone
We will never tire of repeating it, for a marketing strategy to work well you must first know your customers. If you know that the majority of your customers are in a relationship or if on the other hand the majority are single, then you can afford to advertise a little outside of the traditional romanticism of the season.
Valentine’s Day doesn’t have to be for everyone and when you design your advertising you don’t have to think exclusively for a couple. If you know that a good part of your audience is single, you can allow yourself to advertise a bit sarcastically by making funnier phrases reminding them that they can celebrate with their friends, family or even their pets, surely many will thank you for it.
As you can see, Valentine’s Day marketing is more than romantic phrases, hearts, roses and red details, it is about satisfying a need, it is about being prepared for your customers to choose that special detail among your products, so prepare your business for this season, but first tell us what is your favorite marketing strategy for Valentine’s Day?