How to run an effective email marketing campaign

by | Mar 5, 2024

Tips for an Email Marketing Campaign that Converts

Email Marketing has proven to be a formidable strategy to reach your audience in a direct and personal way. But how can you make your emails stand out amidst the sea of messages? In this article, we’re going to explore how you can do Email Marketing effectively, maximizing your chances of connecting with your subscribers, driving sales and building lasting relationships with your audience.

Are you ready to take your email campaigns to the next level? Because today, let’s dive into the tips and strategies that will help you stand out in your subscribers’ inbox.

What is Email Marketing?

Have you ever opened your inbox and felt overwhelmed by the amount of unread emails? You’re not alone! But here’s the kicker: instead of viewing email as an endless source of distractions, how about transforming it into a powerful tool to grow your business?

Doing email marketing doesn’t mean spamming and filling your customers’ inbox with completely unnecessary emails, rather you have to see it as a tool to communicate with leads and customers.

Communication with your leads or customers can have several objectives, for example, to help them make a purchase, to confirm an order or payment or even simply to keep them informed about your niche market and for all of them an email can be the right channel.

Advantages of email marketing

Using email as a means of contacting a customer seems increasingly obsolete, however, this is not the case, this marketing strategy is still a viable option with many benefits for your business such as the following:

Loyalty: email marketing gives you the opportunity to transform occasional customers into repeat customers, especially after offering quality content.

Increased revenue: email marketing has a higher conversion rate than other strategies, with an average of 15%.

Types of Email Marketing

Before you start a campaign, it is important to know that email marketing is more than just sending hundreds of emails to your customer list. Each email you send must have a specific target and a specific distribution, in other words, not all emails are sent in bulk, an effective campaign has a good segmentation. In fact, we can divide email marketing according to their intention:

Promotional: these are all emails that will be sent during the promotion of a new product or service. They can be sent to your entire CRM list.

Seasonal: These are the emails that have the objective of increasing sales in a special season, its objective is to promote offers, discounts and special products that you prepared for a season such as Christmas, Mother’s Day, summer, the Buen Fin or any season that is special for your business.

Dedicated: this type of email is sent to customers with a specific theme or at a specific time, such as welcoming them to the community or a thank you email after a purchase, it does not mean that you must write every email of this type, but you should have pre-designed templates, just to change the names of your customers.

Transactional: these are all the emails you send during the customer’s life cycle, or as they go through the sales funnel, their objective is to help each customer to move to the next step of your sales funnel.

News: these are emails designed for a content marketing campaign, i.e. content whose objective is to provide information to your customers, they are not focused on selling, but on educating your customer, so they can be received by your entire CRM list.

Follow-up: these are the emails that are sent to track the evolution of each of the interactions you have with your customers.

Recovery: these are the emails that we will send in cases such as cart abandonment or when a purchase is not completed.

Update emails: the purpose of this type of email is to keep the customer up to date for each operation that arises from the commercial exchange, for example, after payment to ensure that the payment has been registered, or just after the purchase has been completed.

Tips to create an Email Marketing campaign

Now that you understand the importance of email marketing and all it can do for your business, it’s time to put the following tips into practice to make your campaign successful.

Know your audience: before sending any email, make sure you understand who you are targeting. Segment your subscriber list according to their interests, behaviors and preferences to send relevant and personalized content.

Take care of the email subject line: the email subject line is the first impression your subscribers will have, so make sure it is attractive and relevant. Use persuasive language and avoid terms that may trigger spam filters.

Offer valuable content: provide useful, interesting and relevant content in your emails. Whether it’s educational information, practical tips or exclusive promotions, make sure your subscribers get something valuable from your emails.

Attractive and responsive design: make sure your emails have a clean, attractive design that is easy to read on any device. Use high-quality images and a format that highlights your brand.

Clear call to action: every email should have a clear objective and a call to action (CTA) that tells your subscribers what action you want them to take. Whether it’s to make a purchase, register for an event or visit your website, make sure the CTA is clear and compelling.

Test and optimize: A/B test different elements of your emails, such as subject line, content and design, to determine what works best for your audience. Then optimize your campaigns based on the results.

Measure and analyze results: Use analytics tools to track key metrics such as open rate, click-through rate and conversion rate. Analyze this data to understand the performance of your campaigns and make adjustments as needed.

The best tools for Email Marketing

Another key to a successful campaign is to use the most complete email marketing tools to make your work easier and with fewer errors.


Mailchimp tops the list, because it is also one of the most popular, especially among beginners, SMEs and startups, as it offers such necessary options as automation, data segmentation, templates and integration with CRM.

The best part is that they have several paid plans, plus a free one for two thousand contacts.


Doppler is an easy to use platform, but with a lot of power that will help you send mass mailings. One of its most important advantages is that it also offers you the option to send sms and push messages.


HubSpot is another of the most complete marketing platforms on the market, if you decide to hire it you will have the possibility to create visually attractive emails and segment them so that they reach the recipient in real time.

By following these tips, you will be on your way to creating effective email marketing campaigns that will help you build strong relationships with your audience and achieve your marketing goals. Tell us how important email marketing is to your business.

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