Meta Ads Introduction Guide for Beginning Entrepreneurs
Meta advertising platforms offer entrepreneurs exceptional opportunities to reach their audiences effectively and accurately. If you want all the visibility that Meta networks have for your business keep reading because today, we leave you with a basic beginner’s guide on how to use Meta Ads to promote your business.
What is Meta Ads?
Meta Ads is the ad management tool of Meta Inc. that is to say it is the platform with which you can advertise on Facebook, Instagram, WhatsApp and Messenger.
Nowadays digital marketing has taken an important role for the positioning of any brand or business. For small or local businesses internet advertising is already a necessity, and one of the most convenient options for this type of business, and any other, is Meta Ads, because it allows you to display your ads on the most important networks Facebook, Instagram WhatsApp and Messenger, you can also segment your audience precisely and pay only when your ad gets clicks, so the results are better and can also be cheaper.
To get started you just have to log into the Meta Ad Manager.
1. Understand the Meta Ad Ecosystem
One of the most important features of Meta Ads is that you have greater profitability, as it allows you to make a precise segmentation of your audience and control your budget.
One of the reasons why millions of businesses choose this advertising strategy is the ability to advertise on different social networks, especially Instagram and Facebook, but it is not everything in fact you have access to the following advertising ecosystem:
● Facebook Ads Manager: it is the main platform to create and manage ads on Facebook and Instagram.
● Business Suite Manager: a tool that allows you to manage pages, ads and users related to your business.
● Audience Insights: allows you to better understand your target audience through demographic data and behaviors.
What is the difference between Business Suite and Facebook Ads?
Maybe at some point, you launched a campaign on Facebook Ads, so starting a campaign on Business Suite Manager may seem very similar to you. However, it is important to know that this is not the case, in fact there are big differences that you can take advantage of.
The main difference is that with Facebook Ads Manager you can create, manage and monitor advertising campaigns, with Meta Business Suite you can also manage your advertising campaigns, but you can also manage all the content, both organic and paid.
Basically, with Meta Business Suite you can manage all types of content on your business page. However, the functions to manage and monitor your advertising may be somewhat limited, so you will have to complement with Facebook Ads.
What a Meta Ad looks like
Once you have decided to run a Meta Ads campaign it is important that you understand what are the parts that make up an effective ad:
- Content: image and text that communicates the message you want to get across to your audience.
- Segmentation: a good ad starts by determining who it is aimed at, i.e. the specific audience that interests you, it can be an audience of a certain age, gender, location, activity.
- Placement: you must be clear about where you want your ad to be shown, i.e. whether in search results or in the news section of a social network, for example.
- Bid: this refers to how much you are willing to pay for your target audience to see your ad. In Meta you can use the automatic bidding that updates to help you reach your goals.
- Budget: this refers to the amount you want to spend on your entire campaign.
- Calendar: setting a calendar and start and end dates for an ad will help you focus all your efforts.
2. Define your advertising objectives:
A good advertising strategy starts by having clear objectives, if you have launched advertising campaigns before then you will already know that you can do them with different objectives such as: positioning your brand or a product; reach a new audience; create community or increase sales.
The Meta Ads advertising ecosystem helps you run an ad campaign focused on the objective you need. You just need to think about the results you want to achieve with your advertising and set it in the platform:
- Conversion: are you looking for users to perform a specific action, such as buying a product or registering on your site?
- Brand recognition: Do you want to increase the visibility and recognition of your brand?
- Interaction: Do you want more people to interact with your publications?
3. Segment your audience:
One of the most important reasons to use Meta Ads is the amount of users your ad can reach, in fact according to some statistics it has 3,880 million active users, however a good ad is not presented to all users indiscriminately. A good ad is presented only to people who may be interested in it, and in Meta you can segment your campaign to reach the right people, that is to say, only potential customers.
Before starting a Meta Ads campaign, use demographic targeting, interests and behaviors to target a specific audience. Experiment with custom audiences based on data from your website, email list or previous interactions.
4. Create effective ads:
Social networks can be the best showcase for a business, regularly the public spends a good part of their time on them, exposing themselves to thousands of posts, images and videos, that’s why when creating an ad your goal is to retain the attention of your audience.
Experts suggest using images and visually appealing content. Also, write clear and concise texts that highlight the benefits of your product or service, remember that you only have your audience’s attention for a few seconds.
Experiment with different ad formats such as static images, videos or carousels.
5. Set a budget and schedule
Determine how much you are willing to spend on your ads and adjust your daily or total budget based on your goals.
Also, it is important that you establish what the bid for your ads will be, remember that a bid is the cost you are willing to pay for your target audience to view your ad while browsing.
Use the ad scheduler to show your ads at specific times that match your audience’s behavior.
6. Track and Optimize
Data is power and with Meta you will have all the information you need to improve and optimize your ads.
Use the Meta pixel to track conversations and measure the performance of your ads.
Run A/B tests to compare different elements of your ad and optimize its performance. Analyze relevant metrics such as reach, click-through rate, cost per click, and conversions.
Adjust your strategy based on the results obtained to continuously improve your campaigns.
Advertising on Meta platforms can be a powerful tool for beginning entrepreneurs. With a solid understanding of how Meta Ads work and the implementation of effective strategies, you can significantly boost the growth and reach of your business. Are you ready to get access to one of the most important advertising platforms today?