The best image editing tools

by | Feb 27, 2024

The Best Image Editing Tools for Creative Entrepreneurs

Today we want to tell you what are the best image editing tools, because we know that image editing is a crucial part of digital marketing and online content creation for entrepreneurs. Discover in this post the best image editing tools that will help you bring your ideas to life, improve your online presence and captivate your audience.

How an image can make an impact

Sometimes, we don’t understand how important an image is in the digital world. However, we are talking about a world where sight is the most important sense. In a world that is completely visual, a careless photograph where every detail is not taken care of can ruin the best marketing strategy.

Nowadays, editing an image is as necessary as taking care of every word of a copy, especially in social networks where all profiles are full of images with filters and very well cared for. In this context, image editing in the digital world can positively impact the perception of your brand and help to position it.

However, editing images can seem like a very complex task, especially for someone who is creating content for the first time. Fortunately, nowadays, there are different image editing tools very accessible, even some free, and intuitive for beginners and others with higher quality and actions for professional results.

Here are some of our favorite images editing tools. We present you first the tools for beginners and then some of the most important tools for experts on the market.

Image editing tools for beginners

The tools below are some of the easiest tools available on the market. They are very intuitive tools and designed for beginners or for those who just need to edit a couple of images once in a while but make no mistake the results are very professional.

1. Canva

The most popular online image editing tool at the moment is Canva. It has earned this place thanks to its ease of use, which makes it the perfect tool for the inexperienced. Some of Canva’s most popular features include preset templates, drag-and-drop tools, and customization options. It is ideal for entrepreneurs who want to create eye-catching images without any graphic design experience.

You can start using it for free, with limited features, or you can pay for a membership to access exclusive tools and content.

2. Fotor

For some years now, Fotor has positioned itself as one of the favorite tools for basic and advanced image editing. Thanks to its color correction tools, effects and collages, it is ideal for entrepreneurs looking for an all-in-one solution for their image editing needs.

You can download it (on an Android device, Apple or PC) or use it online, plus it’s free. You can remove the background of an image, enhance it, make a collage, or add text.

3. PicMonkey

PicMonkey is another simple but powerful online photo editing and design tool, you can use it through a web browser or from an app for Android or iOS. PicMonkey is perfect for entrepreneurs who want to create custom images for their social networks and advertising campaigns, as it offers a combination of image editing and graphic design tools.

With this tool you’ll be able to edit your photos, adjusting the color, exposure and luminosity of the photos; you’ll also be able to retouch and create collages. As for the price, you can access a free trial and if you are convinced you can hire one of their plans.

4. Photoscape X

Photoscape X offers a wide range of image editing tools, including retouching, effects and GIF creation. It is a tool that you can download and install on Windows and iOS. Photoscape is perfect for entrepreneurs who want complete and free image editing options.

One of its most important advantages is that it has thousands of effects and filters that you can add in a single click, plus it supports various file types. However, its biggest advantage is that it is a program that you can download for free.

Professional Image Editing Tools

The following tools give you impressive results, plus they have been on the market for years, which guarantees the quality of their results. The disadvantages with this type of software is that they have a higher learning curve, so if you are new it will take you more time to learn how to handle the basic tools for an edition.

1. Adobe Photoshop

One of the classic tools for image editing is Adobe Photoshop. You can download and install the program after paying a membership fee. The results of the images are professional, as the editing is done layer by layer and with the help of a wide variety of selection and editing tools that allow you to select and modify the smallest details of each image, resulting in images that look as organic as the originals.

Photoshop is a powerful program, however, the biggest drawback is the learning curve, so if you have no contact with the world of design and image editing you may find it complicated and you will not be able to take full advantage of its potential.

2. GIMP (GNU Image Manipulation Program)

If you are looking for something cheaper than Photoshop, but with the same quality, then you should give a chance to GIMP, an open source software with advanced retouching tools, layers and support for a wide variety of file formats.

You can download it from its official website, and you can install it on Windows, Linux or Mac. If you are already used to the interface of Adobe products, then you will have no problem getting started with GIMP as it is very similar.

3. Pixlr

Pixlr is a cloud-based image editing tool, although it is designed for beginners it has a wide variety of filters, effects and retouching tools, to create advanced edits like the pros. The new version integrates AI so you can generate images with the help of this technology.

You can start using Pixlr from a free version or purchase one of the plans ranging from 7.99 USD per month, to access professional editing tools.


Editing images for your marketing campaign goes beyond just making it look good, if you want to create a brand image that stands out it is important to understand that each medium is different and, therefore, the images that are published on them too, that is, it is not the same to publish an image on a website than on a social network such as Instagram Facebook or TikTok.

Spend some time researching the ideal characteristics for images on each social network, such as the minimum size and quality allowed. Also, research what styles are trending and what your audience likes, maybe they prefer an image created or edited with AI or perhaps something more organic.

Image editing tools play a key role in creating engaging and professional visual content. With these options as an entrepreneur, you can take your brand or business’ online presence to the next level and create stunning images that captivate your audience. Tell us, do you know of another image editing application?

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