The most effective types of content for Instagram.

by | Apr 9, 2024

Which content works best on Instagram

Instagram has become one of the most popular social media platforms in the world, with millions of daily active users. However, being such a competitive platform in order to stand out on this platform and achieve your marketing goals, it is crucial to understand what types of content work best. In this article, we’ll explore the most effective types of content for Instagram and how you can use them to increase your presence and engage your audience.

1. Short, creative videos

For a long time, images were the queens of content on Instagram, taking care of the colors and filters of each of them, it was enough to achieve the objectives of your campaign. However, trends in Instagram consumption are changing, leaving static images in the background and prioritizing videos.

Short videos are the most popular type of content on Instagram. From product videos to tutorials and behind-the-scenes clips. Short videos in stories and reels offer a dynamic way to interact with your audience, so don’t miss this opportunity by using creative and entertaining videos to convey key messages and showcase your brand’s personality.

2. Interactive Stories

Instagram Stories offer a unique opportunity to interact with your audience in a direct and authentic way. To take full advantage of this, use the interactive features of Stories, such as polls, questions and swipes. With these tools, you’re sure to engage your audience and get real-time feedback.

Remember that Stories are also ideal for sharing ephemeral content, so they can be the best route to run exclusive or seasonal promotions.

3. Carousels

Carousels are posts that contain up to 10 images or videos that users can swipe to see more content. The first image is the one that appears in the feed and from there the user can scroll to the side to see more content. On them, you can add emojis, location and hashtag.

You can use this feature to tell longer stories or to showcase a variety of products or services in a single post. Use carousels to present educational content, step-by-step guides or to highlight a collection of products. The recommendation you should keep in mind is not to post random images or videos in carousels, all carousel elements should have one thing in common, they should tell a story.

4. User Generated Content (UGC)

User-generated content (UGC) is one of the most important trends today. It is a powerful way to build trust and loyalty to your brand. It is content that users themselves create, through comments on social networks, blogs or online store. One of the great advances in UGC is that it goes far beyond simple text, and it is easy to find comments in video, image or audio format.

The most important advantage of UGC is that it is authentic content that reflects real customer experiences, which can achieve more conversions than traditional content, and can even help build customer loyalty.

Share posts from satisfied customers who use your products or services. Also, encourage your audience to tag you in their posts for a chance to be featured on your profile, and you can even run contests among your customers where they appear using your products.

5. Educational and valuable content

One of the most important qualities of content marketing is that it manages to engage the audience, because it offers valuable content, which provides them with valuable information to solve their day to day life, such as cooking recipes, tutorials for the house, tips to perform some activity, even fun facts posts are well received by the audience and can generate more traffic.

Providing educational and valuable content is a great way to establish your authority in your niche, build strong relationships with your audience and reach new audiences. In your publishing calendar schedule posts with helpful tips, step-by-step tutorials, informative infographics and inspirational quotes that will resonate with your followers and help them learn something new.

Tip for creating engaging content on Instagram.

Instagram is a visual platform that has become a powerful tool for businesses, influencers and users in general. However, to be successful on Instagram, it is important to create attractive content that not only captures the attention of your audience, but also motivates them to interact, so here are some general tips that you can apply to any type of content on the platform.

High quality

High quality images and videos are essential to stand out in the Instagram feed. Make sure your photos look well lit, are well composed and convey a clear message. Also take care that the images are of an ideal size.

Funny content

Memes, gifs, funny videos and other types of humorous content are an excellent way to connect with your audience, especially if they are young, and make your profile more attractive. However, remember not to overuse these types of tools or your profile will look unserious.


One of the strategies that work best to connect with users and reach a new audience is the collaboration with influencers or microinfluencers. If you want to start this strategy for your business or brand, but you are worried about your budget, you don’t have to look for super famous influencers, Instagram is full of content creators who are willing to collaborate with brands of all kinds, regardless of budget. Micro influencers are the best option for entrepreneurs or small businesses that want to increase their business engagement .

Interactive content

The best way to engage your audience is by creating posts with interactive content such as questions, polls, quizzes and slideshows. This will help you increase engagement and get to know your followers better.


Live videos allow you to connect with your audience in real time, plus it gives you an extra advantage, as your live video appears in the first suggestions in the stories bar. Lives allow you to interact with your customers and audience in a more personal way. You can conduct interviews, answer questions, showcase your products or services and get organic feedback easily.

Relevant hashtags

Using relevant hashtags will help your content be found by more people. Research the most popular hashtags in your niche and use them in your posts and description.

Trending audio

Many brands minimize the power of audio in stories or reels, however it is a crucial element in videos, so research which audios are trending and use the one that best suits your niche market and message, this way it will be easier to appear in the suggestions.

Consistency and call to action

Commit to creating content on a regular basis, this way Instagram’s algorithms will easily recommend you to a new audience, while keeping your audience engaged. Tell your audience what you want them to do after viewing your content. You can ask them to follow you, comment, share your post, visit your website or buy your product.

On Instagram, diversity and quality of content is key to maintaining your audience’s interest and building an engaged community. Experiment with different types of content, measure the results and adjust your strategy based on what works best. By using the above content types effectively, you can increase your brand’s visibility, drive engagement and achieve your marketing goals on Instagram. Now it’s your turn, tell us what type of content do you find most engaging on Instagram?

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