Discover which are the Mexican eCommerce businesses with the most sales and presence on the Internet.
The sale volumes through eCommerce in Mexico and its geographic location, between the USA and South America, make this country one of the necessary references for this type of commerce in Latin America.
Although 80% of Mexicans who use the Internet buy or have bought something online, until 2016 only 1.6% of total sales in the country were made electronically. The fact is that businesses that enter into this model have to fight two major enemies: the public’s distrust of giving out personal data and the low use of banking as a means of payment.
Partly thanks to the social distancing caused by the pandemic, it is expected that the percentage of Internet sales will double this year and continue to increase from there. Little by little, Mexicans are losing the fear and distrust to buy online. So, confinement can be seen as a golden opportunity for more businesses to transform themselves and start selling remotely.
For a long time, the Mexican market was a key element in digital commerce for foreign companies such as Amazon, Mercado Libre or eBay. However, today it seems that Mexican businesses do not want to be left behind and they have a clear need to offer their services in the digital world. Here we show you some of the success stories.
Traditional businesses that have ventured into eCommerce
Many of the Mexican eCommerce businesses are the digital version for traditional businesses. Their previous prestige with customers helps them position themselves quickly and ensures success in their online sales.
Andrea: The footwear brand, traditionally known for selling through catalogs, is now operating an online store where they also sell clothing. But its transformation goes further, because thanks to the online trade, besides having a b2b (business to business) model, it now became a b2c (business to consumer). Through its website Andrea’s members, as well as the general public, can now make purchases.
Cinépolis: The most important chain of movie theaters at a national level also has a marked presence in its web version as well as in its application for mobile devices. Part of this success is due to the fact that in addition to the sale of tickets for the traditional functions you can rent the movies to enjoy them in the comfort of your home.
Elektra: The traditional Mexican furniture store now offers its services digitally. Competing with giants such as Amazon or eBay, Elektra has become one of the favorite marketplaces for Mexicans, thanks to the possibility of paying in installments, a feature that keeps its customers loyal to it.
Liverpool: The well-known department store is aware of the value of marketplaces for Mexican consumers, so it has dedicated itself to strengthening its web and application by introducing artificial intelligence, which guarantees the success of logistics processes and online sales.
Mobo: The store of cell phones, accessories and gadgets, which started as a small retail business back in 2001, has entered the digital marketplace through its own website. Today AMVO has given it the Small Business of the Year Award.
Interjet: The Mexican airline takes into account the importance and need to offer its services online. Its website offers a simple and friendly interface where passengers can see the offers according to the days of the week and thus choose the fare that best suits them.
Also, through it they can choose complementary services for their flight. AMVO recognizes it as the Tourist eCommerce of the Year, for being a highly secure and reliable platform.
Troquer: An innovative fashion business platform founded by Mexican entrepreneurs Ytzia Belausteguigoitia and Lucia Martinez Ostos, through a physical store and a website that operates as a marketplace, but the difference from other fashion sites is that here the supplier is you, because it is a business of buying and selling vintage clothing.
+Kota: The well-known pet food and accessories store, is now present on the Internet, and there is nothing like receiving 15 kilograms of kibble for your best friend in the comfort of your home. One of the advantages of this ecommerce is that it approaches the public through different means: website, mobile application, phone and WhatsApp; which generates sales among those who are not yet encouraged to buy online.
Comex: Perhaps this is the best known paint provider in the country and now it is also present on the Internet. Its success through this medium is that its website has several tools that help you choose the ideal painting for your space.
Through a color simulator, a virtual decorator and dozens of tutorials you can, from your home, resolve doubts about the ideal color for each space, the amount of paint needed and the accessories to start painting. This advice makes consumers prefer this page over others in the market.
Native stores on the Internet
It’s time to talk about the businesses that were born just to sell online, without having a physical store first. Here are some success stories.
Linio: Although only a part of the capital with which this store was founded is Mexican, Linio quickly positioned itself as one of the favorites in Latin America, both in its web version and in its application for mobile devices.
Jüsto: The platform to shop for groceries electronically is very recent, but it’s on the way to position itself as one of the favorites, especially for offering fresh products.
Amazon Mexico: The most famous marketplace, arrived in Mexico in 2016. Our country was one of the first in which this giant expanded and quickly positioned itself as one of the favorites of Mexicans, in part because they already had loyal customers who bought on the U.S. website. However, the success is also due to the fact that it incorporates several payment methods, an extensive catalog and reliable delivery of the product.
LavanderiApp: This is a one hundred percent Mexican startup, with which you can have your clothes clean with just one click. Through this application several women, LavaPers, can offer their laundry services.
This work model, which reminds us a little bit of Uber, not only offers an indispensable service to the final consumer, but also helps hundreds of women, who for one reason or another, cannot go out to work.
Although it has not been on the market for long, due to the efficiency of the service and the ease of use we have no doubt that it will soon become one of the favorite applications in the market.
These are just a few of the most successful Mexican eCommerce businesses, but there are a lot more.
Due to the confinement many people now dare to buy on the Internet, which generated new opportunities for eCommerce. Now in order to ensure success these businesses must include intuitive interfaces and different payment methods, which will help them gain the trust of new customers.
Tell us if you have used any of these eCommerce platforms. We would like to know your opinion!