Every day we are more connected to the digital world, however in a world so connected and with so much supply you may be confused about what are the best digital media to use in your venture, so today we will review the advantages and disadvantages of the different digital media, so you can value and make the best decision.
What are digital media?
Digital media are all those media that help the exchange of information between the company and the users, automatically. For companies, they are the most important means to transmit information, generate communication and above all to create a community.
As an entrepreneur, these tools are your best weapon to position yourself on the Internet and gain visibility among your market niche, so do not just see them as a simple channel to generate sales.
As an entrepreneur, you are probably evaluating which of these digital media can give you the best results with less investment of capital and work, so we have prepared this list with the advantages and disadvantages of each one.
Nowadays, it is said that “if you are not on the Internet, you do not exist” and the best way to be on the Internet is with a website. Having your own website is like having your business in physical form, because it is the best way to be known. Unlike other media, the website can concentrate or direct traffic to other channels, so it can be at the center of your digital marketing strategy.
There is no standard in the design of a website for your business, but it is always important that you have a space with all the contact information, some reviews from other customers and of course a section to learn about your products or services.
Why do you need a website for your business?
Having your own website helps you to position yourself in search engines, it is also an excellent way to show yourself to your audience and have them communicate, because you can install some plugins or chatbots to have 24×7 communication, something that you could not do otherwise.
Disadvantages of websites
Undoubtedly, every day it is easier to create a website thanks to tools like WordPress, Wix, or Shopify. However, do not be tempted to do it in the free version because the functions to customize and manage the site in the future will be much higher.
In short, the main disadvantage is that it can be expensive, especially if you do not plan well on some expenses.
On other occasions, we have already talked about the advantages of a blog for your business. This time, we want to highlight the role it plays in an inbound marketing strategy for entrepreneurs.
Blogs are web pages where written information is the protagonist, although it always helps a lot and your readers will thank you if you incorporate images, videos or graphics.
In your blog, you can write about topics related to your niche market. The best thing is not to use it to sell your products. It seems like a waste of time and work, but the long-term benefits are unparalleled, because a blog like this will help you position your brand as a reference in your niche and also helps to create a community.
How does a blog help your business?
Nowadays, blogs have become one of the most important media for companies and especially for ventures that want to position themselves in search results, remember that if you use SEO strategies correctly, each post can be an opportunity to appear on the first page of Google.
Besides all, a blog does not cost much, in fact you can launch it without having a website and completely free, through platforms such as Blogger or WordPress, although it is best to buy your domain, to project more confidence and formality.
Disadvantages of having a blog
Having a blog for your company is an excellent way to communicate in a non-intrusive way with your customers and to reach future customers, however for a blog to fully meet its objectives it is necessary to be consistent. This can be a disadvantage, especially if you don’t have a copywriter to do the job for you, since the blogs that rank best are those that publish content two or three times a week.
When we talk about writing content to position your blog, we also talk about SEO, if you do not have knowledge about basic SEO strategies, you may find the learning curve long and somewhat frustrating.
3. Landing Pages
The landing page is a web page that must be independent of your main site, because it has a much more specific objective. Unlike other web pages, it has a much more minimalist design, because its objective is to get leads or sales prospects. That is why all landing pages have three elements: title, image and call to action.
You can add more text and a subtitle to the title, but the important thing is that it is eye-catching, the image must also be clear and striking so that the user decides to click and go to the call to action.
This call to action can be to visit your website or leave contact details, regularly these landing pages usually give something in return, for example a PDF, an ebook, a discount, a coupon or the possibility of a free product.
How a landing page can help your venture
The sole purpose of a landing page is to get leads, i.e. contacts, to then incorporate them into an inbound marketing strategy. It is one of the most widespread strategies to build a database of potential customers, which you can then work with to take them through your sales funnel.
What are the disadvantages of landing pages?
Undoubtedly, the main disadvantage of a landing page is that you must have advanced knowledge to design them. Launching landing pages, unlike other digital media, is not free, you regularly have to invest in the domain and the advertising campaign, they also require a very specific design so that they meet their objective and the user is not distracted and pass them by.
So, a bad landing page design can throw away your marketing strategy. In addition, having a database of contacts is nothing if you do not have a good strategy to filter and nurture the leads generated by a landing page.
4. Social networks
Today, social networks have become a fundamental part of people’s daily lives and are much more than a form of leisure. Today you solve many of your needs through them: you can find a job, a partner; buy consumables, clothes, accessories; find your new house, car or even your new pet.
Social networks are just as important for your business as having a website. They can help position your brand and also help create a community around your brand.
Which is the best social network for your venture?
If you are wondering what is the best network for a company, the truth is that there is no clear answer to this question, it really depends on the type of business you have and your buyer, so the question you should really ask yourself is in which networks is my target audience?
For many, the best social network for a company is Facebook, but the truth is that it only works very well for companies that sell to the end consumer. If you have a B2B company, positioning yourself in this social network can be more complicated, although not impossible. However, your company can get more out of networks like LinkedIn, YouTube, or even Twitter.
Either way, it is best to have a profile on several networks, adapting or creating special content for each of them. It sounds like a complicated task, especially if you don’t have a social media team yet, but you have several tools that will help you schedule and make posts on your social media profiles.
H3 Disadvantages of social media
Undoubtedly, creating attractive and meaningful content for your customers and followers is one of the most complicated tasks, so the main disadvantage is that if you do not have a clear strategy, with a well-defined audience and measurable and concrete objectives, your company’s social networks can be a waste of time and money. To prevent them from becoming a headache, it is better to constantly review the statistics that the platforms themselves give you.
Digital media can enhance your venture, no matter what type of business you have, all niches can benefit from them, however if you have little budget and little time it is best to make a balance to choose the one that best guarantees the best results for your business with the least time and resources possible, so tell us, what do you think is the digital media that best suits your venture?