How to promote yourself on the Internet: Free and paid options

by | Feb 3, 2021

Discover the different options available to promote your business or project on the Internet.

If you want to advertise on the Internet, but you don’t have any idea of how to do it, stay tuned because today we will show you how to promote your project on the Internet with free and paid options. Also, we will give you some tips so that your digital marketing campaign does not turn into an unfruitful nightmare.

Nowadays we are all on the Internet in one way or another, that’s why this medium has become the place where all businesses, big, small, medium, new and old, want to be. One of the advantages is that it allows you to reach the largest number of people, investing little and getting the most results.

There are different ways to advertise on the Internet, some are paid, but there are also strategies that can be free. Here we explain some of them.

Free options

Advertising on the Internet may seem a very expensive option in a marketing project, however there is nothing further from the truth because there are many strategies that are actually free. So, take note so you can start taking advantage of these free options:

1. SEM

SEM or Search Engine Marketing is a set of tools, techniques and strategies that help us to position and optimize the visibility of web pages and websites through search engines.

In short, with search engine marketing your goal is to appear in the top positions in the results page of Google or other search engines. To achieve this there are two ways: one organic and free; and another paid.

The pages or sites that use these strategies regularly appear in the middle of the results, just after the promoted pages. There is no exact formula to achieve a better positioning, it is a matter of understanding how Google’s algorithm works and for this it helps a lot to search for keywords related to your business, create clear and relevant content and be referenced in other pages.

2. SEO

Hand in hand with SEM strategies, there are also SEO (Search Engine Optimization) strategies. In this case, the strategies and techniques related to SEO are focused on optimizing your website so it can be easily and quickly read by search engines.

Using this type of strategy is not an exact science, but it is always advisable to write the content of your site, page or web in a clear way and using good keywords.

3. Blog

It doesn’t matter if you already have a website, having a blog will bring you huge advantages for free. No matter what your business niche is, creating a blog can always be very productive, you can write articles about your products or services, explain how to use them, make comparisons and report news related to your business or niche.

The blog content can be easily shared through social networks and can be positioned with SEO strategies in search results.

4. Google My Business

An excellent way to have presence on the Internet is to appear on Google Maps, because your business appears as a suggestion when someone near your location searches for a service like yours.

Google My Business is the tool that will allow you to upload your information to Google Maps. In addition, it is the fastest way to tell the most important search engine on the Internet that your business exists. With this tool you can even add important information to the search engine such as opening and closing hours; contact phone numbers; offers; reviews, manage and respond to comments, all for free.

5. Social networks

Today social networks are one of the best ways to have presence and interactivity on the Internet. Through them you can promote your products and services, respond and interact with your customers.

Which social network should you use? The truth is that it is best to have presence in all of them, but pay more attention to Facebook, because through a Fan Page you can have more communication with your customers; and it also offers tools focused on business. You can read more about how to promote your website on Facebook here.

6. Classified Ads

The old and confirmed method of promoting yourself in classified ads is also available on the Internet. Incredible as it may seem, there are some pages that allow you to publish your ads or products for free, for example Mercado Libre, Locanto or Vivanuncios.  These options are ideal for small or local businesses.

7. Make videos

Sometimes a video has more diffusion than a social media or blog post, so in your marketing strategy consider making videos to reach more customers. You can make videos to present your products, explain how they work or list their benefits, you can even record a video to present your company.

It is true that of all the strategies mentioned here it can be the most expensive, since the process of creating and editing a video can be very costly, however, publishing the video on different platforms is totally free.

Paid options

Choosing paid options will generate much better results. However, not choosing the best one for you can result in an unproductive and frustrating expense. For this reason, we present you 6 paid options to promote yourself on the Internet.

1. SEM by PPC and CPC

It’s time to talk about paid SEM strategies. Promoting yourself so that your page appears at the top of Google search results, can be a faster strategy to get results.

You usually pay for each click you get, hence the name PPC (pay per click) or CPC (cost per click). To hire it you have to do it directly on the Google Ads advertising platform.

2. Banners

Banners are the most long-lived type of Internet advertisement. Surely you have come across many of them. This strategy consists of placing ads in different formats on other websites.

Banners are all those ads that are on the sides or centers of some web pages. The problem is that nowadays there are so many of these ads that it is very easy to miss them.

3. Pop-up ads

They are another very old type of paid advertisement on the Internet, in this case we refer to all those windows that open without the user having requested them and that have nothing to do with the page you intend to visit. It is an excellent option to generate more flow of visits and to reach new prospects.

4. Email marketing

In the blog we have already talked about its benefits and this strategy allows you to maintain the loyalty of your customers, guaranteeing secure sales. Remember that the message inside the email should be as pleasant and friendly as possible, so that whoever reads it does not consider it as spam and deletes it before reading it.

5. Influencers

This type of advertising has gained strength with the emergence of influencers in all market niches. It consists of paying a famous person with a blog, YouTube channel, Instagram account or any social network to talk and review your brand or product. It is best that this type of content is as natural and organic as possible, to get better results.

6. Remarketing

Remarketing is one of the best Google Adwords solutions in advertising, as it is the strategy to convert visits that did not end in a purchase into one. It consists of creating personalized ads specially targeted to all those who visited your page but did not make a conversion. It is best not to be too aggressive in these ads, as it can be counterproductive.

Although the world of Internet advertising is wider than what we present today, with this guide you have the basic tips to help your company or business have the Internet presence it needs.

Let us know what you think, if you believe that the free options can give the same results as the paid ones.

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