Why is cybersecurity important for businesses? Today, cybersecurity has become a critical aspect...
The importance of cybersecurity for entrepreneurs
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Tips to implement CRM in your business
Today companies that focus on the customer are the most successful, however making this transformation can be complicated, so today we want to teach you what CRM is and how to implement it so that your business implements a system that helps you put the customer at...
What is a value proposition and how to make it?
Why should a customer buy your product instead of a competitor's? What does your service offer that someone else does not? How does your service improve your customer's life? These are some of the questions that must be answered in a project value proposition if you...
Tips to be a good leader in this new reality
The new reality has made us rethink many aspects of our lives and of course has changed the way we run our business, so today we are going to present three keys to leadership in the new reality, so that, as a leader, you can take your business on the right path that...
Benefits and tips for web prototyping
An idea does not become real until we put it on paper and the same happens if you want to start with your website, so today we want to tell you the benefits of web prototyping in interface design. Starting a website is usually a task that takes a lot of time and work,...
Tips to choose the best name for your venture
Sometimes the hardest part of starting your venture is naming it, that's why today we bring you naming strategies for your venture, because you can't leave something so important to the last minute. Naming is an important part of your branding strategy, because it...
How are marketers preparing for a cookie-free world?
New marketing alternatives without third-party cookies Since the beginning of Internet advertising, cookies have been one of the most important sources of data for web developers, web designers and digital marketers, so the banning of cookies in browsers sounds like...
8 steps to use Instagram in your business
If you are looking for the best network for your business, this post will interest you, because we are going to explain how to use Instagram to boost your business. Among all the social networks, Instagram is the best for business, and we are going to explain why....
Marketing strategies for generation Z
Generation Z is currently one of the most important segments of the market, however capturing their attention can be a bit complicated, so today we want to show you how brands manage to capture the attention of generation Z. According to Forbes, generation Z, also...
Security tips for surfing the Internet
Nowadays, we have more and more sensitive data on the Internet and this makes us more vulnerable, asking yourself how to be protected on the Internet while surfing is not a question that is not superfluous and today we are going to help you to solve it with some tips...
This is the story of Fer
I had already had the idea of starting a business in my head for some time, I just didn't dare... I thought it was too risky. With the pandemic, at my work they sent us all to work from home. You can imagine how complicated it was at first for me, because I have a 3...
Advantages of branding for your business
Do you know what branding is, and what is the importance of branding? If you are not sure of your answer you should not worry because this is one of the concepts that can be more ambiguous, so today we are going to explore it and especially show the importance it has...
Know the benefits of having an .mx domain
If you have already decided to create your own website and you are starting to select the name of your domain, you might have doubts about the differences between a .com and a .mx domain. If this is your situation, continue reading because this post has the objective...
Traditional or digital marketing, which one is better for your business?
If you have a business, you are probably wondering which is the best type of marketing for your business, so today we are going to compare the advantages and disadvantages of digital marketing and traditional marketing. Today we will have a classic fight: traditional...
Advantages and disadvantages of digital media for startups
Every day we are more connected to the digital world, however in a world so connected and with so much supply you may be confused about what are the best digital media to use in your venture, so today we will review the advantages and disadvantages of the different...
Importance of making a Customer Journey Map in your business
According to recent studies, companies that care about understanding how users interact with the buying process and why they buy one product and not another are more likely to succeed, for this there are several tools you can use. Today, we will show you the...