7 tips to build a strong brand identity Branding, or brand management, is an essential component...
Branding Techniques for Entrepreneurs
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This is the story of Fer
I had already had the idea of starting a business in my head for some time, I just didn't dare... I thought it was too risky. With the pandemic, at my work they sent us all to work from home. You can imagine how complicated it was at first for me, because I have a 3...
Advantages of branding for your business
Do you know what branding is, and what is the importance of branding? If you are not sure of your answer you should not worry because this is one of the concepts that can be more ambiguous, so today we are going to explore it and especially show the importance it has...
Know the benefits of having an .mx domain
If you have already decided to create your own website and you are starting to select the name of your domain, you might have doubts about the differences between a .com and a .mx domain. If this is your situation, continue reading because this post has the objective...
Traditional or digital marketing, which one is better for your business?
If you have a business, you are probably wondering which is the best type of marketing for your business, so today we are going to compare the advantages and disadvantages of digital marketing and traditional marketing. Today we will have a classic fight: traditional...
Advantages and disadvantages of digital media for startups
Every day we are more connected to the digital world, however in a world so connected and with so much supply you may be confused about what are the best digital media to use in your venture, so today we will review the advantages and disadvantages of the different...
Importance of making a Customer Journey Map in your business
According to recent studies, companies that care about understanding how users interact with the buying process and why they buy one product and not another are more likely to succeed, for this there are several tools you can use. Today, we will show you the...
José Torres, but for his friends “Pepe Towers”.
My name is José "el Pepe" Torres, but everyone knows me as El Pepe Towers. It was really bad to be fired, but after the bitter pill, I realized that maybe this was what I needed to make a living. I realized that maybe this was what I needed to make a living from what...
What is Lead Nurturing and how to apply it?
Getting leads and converting them into customers is an important step to build the success of any venture, so today we will teach you what lead nurturing is and how you can apply it in your marketing strategy. If you already have a marketing plan for your business,...
5 tips to increase the performance of your website
Today all your competition is on the Internet, so your e-commerce must be better than the others and if you were wondering how to improve the performance of my website?, then keep reading because we are going to give you 6 tips to make your e-commerce or website work...
5 steps to make a digital campaign as an entrepreneur
An entrepreneur knows that he has to take advantage of all the resources at hand to boost his business, unlike other entrepreneurs, he has to learn from everything and optimize his time because he has to be involved in all aspects of his venture, so today we will...
Andrés “The expert”
Since I was a little kid I liked everything that had to do with computers and not to mention how I got when they finally installed internet in my house, listening to the dial up sound "ba bup beep bup bup bup bup bup bup bup" was literally music to my ears. Today,...
What is Inbound Marketing?
If you have decided to start your venture or if you have been looking for the best strategies to sell more, surely you have already come across the term inbound, but if you do not know what it refers to do not worry because in this post you will learn the application...
Tips to make money on Google AdSense
Today we have a post what is of interest to bloggers or those who want to monetize their website, because today we will understand how Google AdSense works and how to make money with ads on our website. If you have a website or a blog and want to earn some money with...
Main cybersecurity threats to your business and how to avoid them
Nowadays, the most normal thing is that your company's data and important information is in the cloud, this of course brings countless advantages such as access to them at any time, speed and cost reduction in storage, however it also poses a very important challenge,...
Key points to make the financial plan of your enterprise
if you are making the business plan for your venture then this post is for you because we are going to teach you how to implement financial goals in your enterprise. If you are looking for funding for your venture one of the first things that potential investors are...